Universal Music Group’s Virtual Band Gets a New Bore Ape Manager

Bishal Kumar Chanda

Bored Ape Yacht Club NFT holders have been known for commercializing their owned Bored Apes, and Universal Music Group (UMG) has done precisely that. UMG's Web3 label 10:22PM has launched the first metaverse music group, KINGSHIP. With the purchase of Bored Ape #5537, the fictional band now has a female manager named Noët All. 

With attributes such as a pilot's hat, a blue dress and white fur, the Bored Ape was purchased on February 12 for 125 ETH (about $365,0000). Other members of the band include three other Bored Ape NFTs and a Mutant Ape. In addition, one of the Bored Apes is a rare solid gold NFT, and another features the blue beam trait. 

10:22PM founder Celine Joshua commented, "We have been incredibly busy developing KINGSHIP since our initial announcement. I'm so excited to introduce Manager Noët All, one of many new characters that will be joining the KINGSHIP universe. As the manager of the group, Manager Noët All will help drive the storyline and allow us to communicate with the community."

She added, "We hope to make the KINGSHIP universe as entertaining and immersive as possible. While simultaneously building value for holders. With the launch of KINGSHIP's official Discord, the community will have a home where members can interact with one another. Also, they can get all the latest updates on KINGSHIP's journey, including how to access the whitelist. Stay tuned, there's so much to come."

The 10:22PM Label

10:22PM is the next-gen label of  Universal Music Group. Since 2018, it has been discovering, empowering and developing artists, bands and digital creators. By utilizing new technology and innovative strategies and execution, 10:22PM has kept its talent and IP at the forefront of entertainment and commerce. Leading to a Web3 future, 10:22PM is a mix of music, gaming, blockchain, NFTs and the metaverse

NFTs are here to disrupt the music industry, and the transition has already begun. With music giants like UMG and artists like Snoop Dogg and Katy Perry leveraging NFTs, we will soon expect a wider adoption. To stay up to date with what's hot in the NFT space, follow NiftyHype.

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