Time Studios, the Emmy-winning TV and film production division of Time, is expanding its presence into the NFT space by launching an animated series based on an existing non-fungible token (NFT) collection.
The company’s first NFT project will be a children’s series based on digital artist Pablo Stanley’s Robotos collection.
It consists of 10,000 distinct robot character-like NFTs with over 170 different features, which is similar to other NFT projects like CryptoPunks and Bored Ape Yacht Club that are sold as tokens.
The series will be produced by Time Studios kids and family division, which was launched recently. The project will be led by the head of the kids and family division Maria Perez-Brown.
“We see an untapped opportunity to work alongside NFT creators like Pablo who are bringing rich and intricate collections of characters into the world,” said Maria in a statement.
The NFT series may look to use Robotos intellectual property (IP) to build a story around it. Moreover, the added feature of having it based on NFTs can attract a wider audience as NFTs have grown significantly in content creation.
It is one of the first examples of NFT-native IP being developed for film and TV. Though the project content would be entertaining for children, only time will tell how the project further develops.
Keith Grossman, the president of Time said, “There is so much incredible IP being developed within the NFT space. “
“As the ecosystem continues to develop and achieve mainstream adoption, we are proud of the role TIME can play by providing these creators with our platform and access to alternative mediums, including film and broadcast,” added Grossman.
Besides this project, the company also has several other projects based on NFT-native intellectual property in the development pipeline.