Sorare NFT Sales Surge After Signing PSG’s Kylian Mbappé

Bishal Kumar Chanda

NFT-based fantasy soccer game Sorare signed its first player ambassador last week, and its secondary sales have been surging ever since.

Last Wednesday, Sorare announced signing soccer star Kylian Mbappé, making it his first move into the Web3 space. As part of the alliance, Sorare has also pledged to support Mbappé’s charity, Inspired by KM. 

According to CryptoSlam’s data, Sorare NFTs have seen a significant rise in trading on the secondary market. Within 24 hours of the announcement, Sorare NFT sales increased by over 795%, registering over $6.6 million in revenue. 

These numbers were more than double the amount of trading volume of any other projects tracked by CryptoSlam. At that time, the top runner-up, CryptoPunks, had nearly $3.2 million. In fact, Sorare nearly topped the past week with $10.1 million, just behind the Bored Ape Yacht Club with nearly $12 million.

Sorare CEO Nicolas Julia said, “[Kylian Mbappé] is a true football icon and will undeniably be one of the most important figures in world football for years to come. And like Sorare, he has limitless ambition, he’s fast-moving on and off the pitch, he has a truly global reach, and he is committed to enacting positive change in the world.

More About Sorare And Its Future Plans 

Sorare is a fantasy soccer game that uses Ethereum-based NFTs to represent player cards. Users can acquire cards of real-life players from more than 250 international teams. The NFTs can then be used to build weekly lineups to earn points from the real-world performances of their respective players.

Moreover, Sorare has a number of active leagues, where winners can earn rewards in the form of NFTs or ETH. 

With CryptoSlam reporting more than $350 million in secondary sales volume, the startup claims more than 2 million users. In a Series B funding round last September, Sorare raised $680 million at a $4.3 billion valuation. The investors include athletes like American tennis legend Serena Williams and Spanish soccer star Gerard Piqué.

In May, Sorare announced launching a fantasy basketball game in partnership with Major League Baseball and the MLB Players Association. Furthermore, the game will exclusively focus on the league and its 30 clubs. It can be seen as a broader push by Sorare as it tries to establish a wider presence in the United States.

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