Snoop Dogg's passion for NFTs and blockchain technology is public knowledge, considering the hype he created around various projects. But nobody expected the hip-hop legend to drop his new album exclusively on the blockchain. B.O.D.R. (Bacc On Death Row) was launched in partnership with Gala Games and will stay exclusive on Gala Music (even though it's only for a day).
Gala Music allows users to own one of the newest Snoop Dogg album songs for quite a high price. There is a limit of 25,000 boxes released, known as the Snoop Stash, costing $5,000 each. Every Snoop Stash consists of one random track from the album. The B.O.D.R. album's NFT version also offers three bonus tracks, adding 17 different tracks that users can own.
There will only be 1,470 NFTs for every song, and if you can collect all 17 different tracks, you can receive multiple rewards. This is a difficult task considering the NFT drops are random. Still, it includes incredible perks like invites to private concerts, private parties, limited edition custom chain, V.I.P. membership benefits, and even a chance to have B.B.Q. at Snoop Dogg's home. At the time of writing, 17,117 Snoop Stashes are left, so hurry up if you want to own your own B.O.D.R. tracks and enjoy the perks that come along with it.
Nothing to worry about if you are not interested in the NFTs or don't want to invest such a hefty sum for a single song. After the sale ends, B.O.D.R. will become available on mainstream music streaming platforms on February 11, where you can enjoy it without owning the NFTs.
However, the new NFT collection is not for most music lovers who want to listen to Snoop Dogg's music. It is mainly for NFT collectors and people who like to collect exclusive things from their favourite artists. Gala Games also promised to airdrop exclusive in-game merchandise for Snoop Dogg NFT holders. While the price is high for a piece of single music NFT, the hype around the artist, the perks, and the NFTs justifies it well.