Rihanna Prepares Fenty Beauty For Metaverse With Trademark Registrations

Bishal Kumar Chanda
18.03.2022

Billionaire businesswoman and singer Rihanna is ready to enter the metaverse with virtual cosmetics under her cosmetic line, Fenty Beauty. Following her success in the music industry, Rihanna established the Fenty Beauty brand in 2017 after struggling to find a wider range of skin tones represented in the beauty industry. In just four years, she grew it into a 3 billion-dollar company. As reported by the US trademark attorney Josh Gerben, the singer recently filed a new trademark for the metaverse. He also added that Rihanna plans to offer virtual cosmetics and hair care products under Fenty Beauty. 

Fenty Beauty in Web3

By taking Fenty to the metaverse, Rihanna joins the list of key brand owners who have applied for metaverse trademarks for their brands. While she hasn't revealed much about Fenty's metaverse adoption, it's likely to see the brand in Decentraland. The gaming metaverse world has already welcomed footwear brand Skechers and apparel brand Wrangler. Moreover, Decentraland also hosts events like Metaverse Fashion Week, coming up in the last week of March. However, there are still many great options for Fenty. For example, the singer might take her brand to The Sandbox, which previously welcomed the hip-hop legend Snoop Dogg

Rihanna's Brand Mission

So far, Fenty Beauty has been a successful brand across more than 1,600 stores and 17 countries. Founded with a mission of catering to all skin types and tones, the singer aims at creating makeup that inspires. According to Rihanna, "It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different." The businesswoman's vision matches with the fun, adventurous, and inclusive nature of Web3 space

Last year, the metaverse development exploded with play-to-earn games taking over the NFT and metaverse space. This year, we noticed a trend in big fashion houses and luxury brands jumping from the physical to the digital world. Of course, retail brands like Gucci, Chanel, Nike, and Adidas have already entered the metaverse for selling NFT skins in metaverse platforms like Decentraland.

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