NFTs of a Bollywood Movie “83” Generates Quite a Buzz on NFT Platform Social Swag Sells Record

Gaurav Roy
12.01.2022

The Indian Bollywood movie ‘83’ shook the NFT industry in India with its record sale of over $13,000 worth of NFTs within an hour of its official launch. The movie’s official non-fungible tokens (NFTs) were launched by Social Swag, a premier Bollywood NFT platform for buying and selling NFTs. 

Social Swag is an influencer-led fan engagement platform for the exclusive repository of Official Digital Collectibles (NFT) from movies. 

The movie '83' is based on a true story of India’s victory in the 1983 Cricket World Cup against the West Indies. The NFT collection includes autographed certified authentic video moments, PFP-style animated digital avatars, physical cricket memorabilia, and unpublished autographed posters and images.

NFTs from this movie are minted on the Polygon blockchain ($MATIC) and are available in a few different sets.

“With NFTs, for the first time, people can own a piece of that moment and own a piece of history! A possibility that no one would have imagined before Web 3.0. We are glad that we can facilitate this and thank the team at 83 for partnering with us to execute this, said Atharva Sabnis, CEO of NFT Labs, technology partner to Social Swag regarding the movie's NFT collection.

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