Louis Vuitton Goes Further Down The NFT Rabbit Hole By Launching Louis The Game

Katherine Liu

In a move that is sure to get the fashion world talking, luxury brand Louis Vuitton has just launched its very own mobile game.

Called "Louis the Game", the free-to-play app is available now on iOS and Android, and features the iconic LV monogram as its central motif. Players take on the role of a virtual Louis Vuitton store manager, and must help the store reach its full potential by completing a series of tasks.

These tasks range from restocking shelves and serving customers, to more creative pursuits like designing window displays and coming up with new marketing campaigns. As you progress through the game, you'll unlock new locations, products, and challenges – all while building your very own Louis Vuitton empire.

While "Louis the Game" is clearly a marketing tool for the brand, it's also a pretty fun and addictive little game in its own right. So if you're looking for a way to kill some time – and maybe learn a thing or two about luxury fashion along the way – be sure to check it out.

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