As one of the most successful and legendary football clubs worldwide, Liverpool FC adopted NFTs to appeal to their fanbase with special editions and unique concepts. On March 24, Liverpool FC announced the launch of LFC Heroes Club in partnership with renowned auction house Sotheby's. Featuring 24 football stars, the non-fungible token sales will be live between March 30 and April 1.
In Liverpool FC's commitment to the environment, the three-day NFT sale is hosted on the energy-efficient blockchain, Polygon. The English football giant has created two types of digital collectibles meant for making NFTs more accessible to fans. The first is a set of 24 unique 1/1 Legendary NFTs and a set of generative NFTs. Moreover, the Hero Edition combines illustrations from multiple players to give fans a unique digital collectible.
During the promotion, fans can also purchase a randomly generated Hero Edition, which will be revealed on April 2. In fact, Liverpool FC has also shown its commitment to supporting the LFC Foundation, its official charity. The football club announced that it would donate 50% of all proceeds from the Legendary 1/1 NFTs. In addition, it also plans on donating 10% of Hero NFT proceeds and 10% of NFT resale proceeds to the LFC Foundation.
In an interview with Insider Sport, Sebastian Fahey, Sotheby's Manager Director, stated, “To collaborate with Liverpool Football Club, one of the most successful and storied football clubs in the world, for this first-of-its-kind NFT collection marks a turning point in how NFTs can be used to engage fan communities with tailored releases and unique concepts specially designed for their supporters.”
According to Sotheby's, NFT holders will be a part of the LFC Heroes Club, an online community of fans, including community forums, virtual hangouts, competitions, and discounts on Liverpool FC merchandise. Senior VP of digital at Liverpool FC, Drew Crisp, commented, "The LFC Heroes Club drop is a first-of-a-kind initiative, which seeks to bring a new, exciting and innovative way for supporters worldwide to engage with the club."
Additionally, research from Liverpool FC revealed that a quarter of 18 to 34-year-olds are most likely to participate in the LFC Heroes Club NFT offerings. Also, the NFTs will be up for grabs with a price tag of $75, which sounds like a fair price strategy. Crisp described it as "a great chance to offer fans something truly special and at the same time give back to our LFC Foundation in the local community and beyond."
Forbes has estimated LFC Heroes Club to be one of the most significant ventures in the NFT space. Amid the widespread NFT adoption in 2022, Sports NFTs have the potential to become the new trend. The trend started with NBA Top Shot has now spread to international clubs like FC Barcelona and Liverpool FC. Even Lionel Messi has launched his NFT collection titled "Messiverse." It is easy to predict that more clubs and players will soon follow suit.