Iconic Cognac Brand Hennessy Enters the NFT Space With its First Collection

Gaurav Roy

Hennessy, the French cognac distiller owned by LVMH, is entering the non-fungible tokens (NFTs) by launching its first NFTs priced at a huge sum of $226,450.

The luxury cognac brand has collaborated with BlockBar, the world’s first NFT marketplace for wine and spirits. This partnership will give Cognac enthusiasts an opportunity to enjoy the world’s most popular distilled wine in either digital or physical form.

Upon purchase, each NFT will provide physical and digital ownership of the first and last bottles (1 and 250, respectively) of Hennessy 8. The buyer will have the option to get the two bottles of actual Cognac delivered or choose to safely store and trade the two NFT versions within the BlockBar marketplace.

The liquid in the bottle honors the legacy of 7 of the house’s master blenders. It is crafted using one eau-de-vie from each generation of blenders and is presented in a limited-edition, ultra-luxury formatting. While the physical attributes of the NFT include a commemorative sculpture, a pipette, cork holder, an oak stave chest with a bejeweled key, and special tasting glasses.

The NFT sale of the limited-edition expression from the Cognac house will open on BlockBar on January 12 at 9.30 EST.

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