Boohoo, the fashion retailer known for its trend-led style, has taken things to the next level by launching an NFT collection.
The 10-piece collection features items such as a virtual hoodie and sneakers, which have been designed in collaboration with some of the world's leading 3D artists.
This is not boohoo's first foray into the world of NFTs – last year, the brand released a set of digital collectibles that could be used to create avatars on the Decentraland platform.
However, this latest launch is notable for its focus on female empowerment, with all proceeds from the sale of the collection going to support women in the tech industry.
"We are excited to be at the forefront of this new technology and to use it in a way that supports female talent," said Boohoo CEO John Lyttle.
"This collection is a celebration of powerful women who are using their creativity and technical expertise to shape the future of fashion."
The collection is available now on the NFT marketplace Rarible, and is priced in ether (ETH). So, if you're feeling flush, you can pick up the entire set for around $9,000.